More than one-third (43%) of all mobile online shoppers surveyed around the world have used ad-blocking software, and 34% are interested in doing this in the future, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Only 15% of the respondents said they do not use an adblocker on their mobile and are not interested in doing so in the future.
The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org