Fifty-Five Percent Use Ad-Blocking Because Ads are Annoying or Irrelevant

Online shoppers have a multitude of reasons for blocking online advertising, according to GlobalWebIndex’s “Commerce” report, published in late 2016. The top reasons for blocking ads, according to online users around the world, include “too many ads that are annoying or irrelevant” (55%); “ads take up too much screen space and get in the way” (49%); “too many ads on the Internet” (48%); and “online ads are intrusive” (44%).

The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to For more analysis on global digital media trends, go to World Newsmedia Network,, or and WNMN’s blog,


About Steve Stone

Director of Online Operations at World Newsmedia Network
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