Purchases of online products tend to be impulsive, low-value and habitual purchases, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Among the most popular products to be purchased, rather than researched online include e-readers, wine and spirits, headphones, DVD players, beauty products, fashion accessories, gifts, baby products, home hair products, shoes, skincare and perfume, according to the report.
The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org