Research of online products tend to be high-value, major purchases, where online research is leading to an offline purchase, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Among the most popular products to be researched, rather than purchased online include cars, travel, laptop, flat screen TV, appliances, insurance, vacations, laptops, tablets, mobile phones, furniture, motorcycles and digital cameras, according to the report.
The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org