Smartphones have surpassed PC/laptop ownership for Internet access among Millennials. Eighty-seven percent of the Millennial generation around the world, aged 18 to 32, use a smartphone to access the Internet, the majority who report using smartphones to access the Internet three hours per day, up from 2.72 hours in 2014. Meanwhile, 86 percent of the world’s Millennials use PC/laptops, according to the GlobalWebIndex report, published in early 2016. Other popular devices to access Internet include tablet (42%), SmartTV (36%), games console (33%), non-smartphone mobile (25%) and e-reader (18%).
The Millennials report explores the attitudes and behaviours of Millennials online around the world. Millennials, have unique characteristics in the way they access the Internet, on which devices, the amount of time on which devices and which content. The report also chronicles the degree to which Millennials around the world are willing to pay for content, and what they are willing to pay for.The report explores how Millennials as an age group lead the trend of ad-blocking usage. Millennials also lead all age groups in multitasking on
multiple screens, social networking, messaging app engagement, and buying goods and services online. News Biz Blog will publish a collection of 17 data sets and analysis from the Millennials report, with permission, during the first quarter of 2017. For more information, go to