United States, China lead in adspend growth, 2016-2019

The United States will grow their advertising expenditure by US$20.6 billion from 2016 to 2019, while China will come in second, contributing almost US$18 billion during the same period, Zenith predicts. In total, global advertising spend is expected to increase US$74 billion, with the US contributing 28% and China contributing 24% of the total.


Other major contributors to global adspend are Indonesia, $3.5 billion; United Kingdom, $3 billion; India, $2.8 billion; Japan, $2.3 billion; Philippines, $2.2 billion; Russia, $1.8 billion; Germany, $1.7 billion; Spain, $1.1 billion, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.


For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org


About Steve Stone

Director of Online Operations at World Newsmedia Network
This entry was posted in Advertising and tagged , . Bookmark the permalink.

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