Internet advertising, including desktop and mobile, will overtake television as the No. 1 adspend recipient in 2017, and is projected to grow 11 percent each year between 2016 and 2019. Internet advertising is projected to garner 41.7% of global adspend by 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.
Internet advertising will surge at the expense of nearly every other media from 2016 to 2019. Zenith predicts that television adspend will drop from 35.5% to 32.5%; newspapers from 10.9% to 8.3%; magazines from 5.8% to 4.4%; radio from 6.4% to 5.8%; and outdoor from 6.7% to 6.4%, according to Zenith.
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