Mobile Internet is projected to grow US$81.8 billion from 2016 to 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. When Internet advertising is broken down by device, mobile advertising on smartphones and tablets is the winner by a large margin. Mobile display, classified and search, including in-app ads, grow 95% from 2014 to 2015, 49% from 2015 to 2016, and is expected to grown an average annual growth rate of 26% per year between 2016 and 2019, according to Zenith.
The growth of sales in mobile phones, improved user experience on mobile, and improved connectivity have all contributed to the staggering growth of advertising on mobile. The decline of adspend in magazines, newspapers, and on desktop Internet has added fuel to the explosive growth of mobile Internet, according to Zenith.
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