Advertising expenditure growth in Asia Pacific is surging at the expense of many other regions, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. In 2016, Zenith’s reported adspend share were North America, 36.8%; Asia Pacific, 32.1%; Western Europe, 18.5%; Latin America, 5.8%, Central and Eastern Europe, 3.3%; and Middle East and Northern Africa, 0.5%.
Zenith predicts that Asia Pacific will garner a larger share, 33.5%, by 2019, coming close to the incumbent, North America, projected to fetch 35.8% in 2019. Meanwhile, Western Europe is expected to garner 17.8% of global adspend; Latin America, 5.5%; Central and Eastern Europe, 3.6%, and MENA, 0.4%.
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