The Internet advertising expenditure has enjoyed hockey-stick shaped growth since 2005, at the expense of other media, including television, newspapers and magazines, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Of the predicted US$592 billion adspend for 2019, Zenith estimates Internet will claim US$250 billion. From now until 2019, Zenith predicts that mobile Internet adspend will fuel the steep surge.
Zenith reports that Internet adspend surpassed longtime incumbent television this year for the top spot among adspend driven media. Meanwhile, print media adspend has taken a freefall from 2005 onward, with a particularly dramatic drop for newspaper adspend since the economic crisis of 2009.
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