Mobile Internet adspend expected to surpass desktop adspend this year

Mobile Internet adspend is expected to surpass desktop Internet adspend this year, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

The total amount of Internet adspend is US$250 billion, led by mobile Internet adspend of an estimated US$160 billion by 2019, compared to about US$$90 billion for desktop Internet, down from US$100 billion in 2016.

For more advertising spend and other digital media performance trends, go to


About Steve Stone

Director of Online Operations at World Newsmedia Network
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