Australia will become the 8th biggest advertising market in the world by 2019, moving from the No. 9 spot in 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Surging Internet adspend is credited with the growth, from US$11.1 billion to a projected US$12.1 billion in adspend from 2016 to 2019.
By 2019, Internet adspend will represent adspend for all of the other media combined. Internet adspend is expected to be almost US$7 billion, while all adspend will be just over $12.1 billion, according to Zenith.
TV revenue was down 3.9% and print media declined 13.4% in 2016, with the latter only accounting for 11% of adspend, compared to 25% of the total adspend five years ago. Radio adspend grew 5.8% from 2015 to 2016, with increased spend from big spending categories like retail and auto, according to Zenith.
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