Australia to become 8th biggest advertising market: Zenith

Australia will become the 8th biggest advertising market in the world by 2019, moving from the No. 9 spot in 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Surging Internet adspend is credited with the growth, from US$11.1 billion to a projected US$12.1 billion in adspend from 2016 to 2019.

By 2019, Internet adspend will represent adspend for all of the other media combined. Internet adspend is expected to be almost US$7 billion, while all adspend will be just over $12.1 billion, according to Zenith.

TV revenue was down 3.9% and print media declined 13.4% in 2016, with the latter only accounting for 11% of adspend, compared to 25% of the total adspend five years ago. Radio adspend grew 5.8% from 2015 to 2016, with increased spend from big spending categories like retail and auto, according to Zenith.

For more advertising spend and other digital media performance trends, go to


About Steve Stone

Director of Online Operations at World Newsmedia Network
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