Between 2016 and 2019, China’s advertising expenditure will grow from US$80.2 billion to US$98.2 billion, led by Internet advertising, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.
China will contribute 24% of global adspend growth from 2016 to 2019, compared with the No. 1 United States, 28%; and the UK, India and Indonesia, 4% each, Zenith forecasted. The United States contributed $191 billion to the advertising economy in 2016, and is predicted to contribute US$211.5 billion in 2019.
Between 2006 and 2016, China was the seventh highest advertising growth economy in the world. However, China’s economy slowed to 6.7% in 2016.
Meanwhile, other “fast track” countries in Asia have become advertising growth hubs, including the Philippines, Indonesia, India, and Vietnam from 2015 and 2019, all which are on the world’s Top 10 list of fastest growing advertising economies, according to Zenith. China dominates the “fast track” region of Asia with 74% of all adspend. The region includes China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam, according to Zenith.
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