The host of WNMN’s Big Data for Media Week 2017, Hong Kong, is poised to surpass internet adspend over newspapers and television. To view more on Big Data for Media Week in Hong Kong December 2017, learn more and register at https://hongkong.bigdatamedia.org/
Internet advertising expenditure is gaining share in Hong Kong, expected to surpass newspaper adspend in 2018 and perhaps the incumbent ad share leader, television, in 2020. Internet adspend accounted for 15.8% of the total adspend in 2016, up from 13.4% in 2015, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Overall, advertising expenditure declined by 7.1% from 2015 to 2016, but gradual recovery is projected over the next three years.
The Hong Kong economy has slowed down, with consumer confidence dropping sharply in Q1 and Q2 2016, reaching its lowest level since Q4 2012, partly explaining the sluggish growth compared to mainland China.