Adspend in Malaysia favors newspapers, TV and Internet: Zenith

Newspapers, broadcast and Internet advertising expenditure is converging and is projected to intersect in the coming years, according to trajectories published in Zenith’s Advertising Expenditure Forecasts, in March 2017.

Malaysian government-monitored media experienced its share of ups and downs in adspend, with pay TV up 30%, cinema up 32%, newspapers down 13%, magazines down 21%, and radio down 5% from 2015 to 2016. Malaysia’s economy expanded at an annualised rate of 4.5% in the fourth quarter of 2016. Total adspend was down 1% from 2015 to 2016. Adspend is projected to rise 6% from 2016 to 2017, according to Zenith.

For more advertising spend and other digital media performance trends, go to


About Steve Stone

Director of Online Operations at World Newsmedia Network
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