The Philippines is the No. 7 top contributor of adspend in the world, with a projected US$2.2 billion new revenue contribution from 2016 to 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.
The country also is the third highest growth country at 63.7% growth rate from 2016 to 2019, contributing millions of new revenue into the advertising economy.
Advertising expenditure grew 29% from 2015 to 2016, and is expected to grow 20% from 2016 to 2017. Internet advertising accounted for about 11% of all advertising expenditure in the Philippines in 2016, which represents a doubling of its market share in just two years. By 2019, Zenith forecasts the internet’s market share will be 20%. Meanwhile, market leader television continues it strong showing, expected to quadruple to about US$3.6 billion from 2009 to 2019.