South Korea the 7th largest advertising economy in the world for 2016, and is projected to remain in the 7th spot for 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.
This year, Internet advertising expenditure in South Korea is expected to surpass television advertising at about US$4.5 billion, and will surge ahead for the foreseeable future. Meanwhile, the next largest advertising medium, newspapers, declined precipitously in 2014, and has plateaued at about US$2 billion from now until the end of the forecast period, 2019.
Adspend in South Korea grew 1.7% from 2015 and 2016, and is expected to grow 2.5% from 2016 to 2017. Adspend growth came in at 1.7% in 2016, and further growth of 2.5% is forecast for this year, according to Zenith.