Internet surges in Taiwan despite slow economy: Zenith

Despite a sluggish economy, Taiwan is expected to grow its Internet advertising expenditure, which recently surpassed television adspend and continues to surge.

All adspend, excluding Internet, dropped 11.6% from 2015 to 2016, as a reflection of the slow economy.  Print and out-of-home asdpend declined by almost 20%, while TV spend dropped 6.5%, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

For more advertisig spend and other digital media performance trends, go to www.NewsBizBlog.org

Advertisements

About Steve Stone

Director of Online Operations at World Newsmedia Network
This entry was posted in Advertising and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s