Israel’s economy grew at the fastest rate in three years from 2015 to 2016 and is expected to continue for the foreseeable future, driving Internet advertising expenditure to double from 2014 to 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.
TV continues to be the leading medium this year, but will be surpassed by Internet adspend by 2019, Zenith predicted. Internet’s ad share was 29.6% in 2016, up from
26.6% in 2015. Internet will represent more than 40% in 2019, Zenith predicted. Radio is stable, but print spend is falling as readership continues to decline.