Internet adspend poised to surpass TV this year in North America: Zenith

With Internet and television adspend neck-and-neck in 2016 in North America, Internet adspend is poised to surpass TV this year, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Zenith projects TV adspend will remain steady at about US$70 billion by 2019, while Internet adspend is expected to reach more than US$90 billion.

Meanwhile, radio is expected to surpass newspaper advertising this year, as newspaper adspend continues its freefall.  Radio, outdoor and cinema remain steady over time, garnering just over 6% of the adspend share for radio and outdoor, and less than 1 percent for cinema.

For more advertising spend and other digital media performance trends, go to



About Steve Stone

Director of Online Operations at World Newsmedia Network
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