TV adspend dominates media landscape in Central & Eastern Europe: Zenith

Television adspend fetches the lion’s share of adspend in Central & Eastern Europe, with 52.5%, compared to Internet, with 22.9% adspend share in 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Meanwhile, outdoor/transport garners 7.8%; newspapers, 6.1%; magazines, 5.1%; radio, 4.7%; cinema, 0.9%.

Television and Internet adspend have parallel trajectories: TV to about US$12 billion, and Internet to projected US$6 billion in 2019, according to Zenith. Meanwhile, newspapers, magazines, outdoor, radio and cinema share their place with less than US$1 billion in adspend each in 2019.

For more advertising spend and other digital media performance trends, go to



About Steve Stone

Director of Online Operations at World Newsmedia Network
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