Internet is leading adspend category in Asia Pacific in 2016

Circa 2016, Internet garners the majority share of adspend in Asia Pacific, with 39.3%, followed by television, 33.9%; newspapers, 10.4%; outdoor/transport, 9.2%; radio, 3.9%; and magazines, 2.5%, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Internet adspend started to surge in 2011, and have continued with a hockey-stick trajectory. Of the more than US$200 billion adspend projected for 2019, Internet advertising is expected to fetch about US$100 billion, according to Zenith.

Comparatively, second-place television adspend has been flat at about US$60 billion. Meanwhile, outdoor and newspaper adspend is expected to level off at the same approximate amount of about US$20 billion, while  radio, magazines and cinema are expected to fetch less than US$5 billion each in 2019.

For more advertising spend and other digital media performance trends, go to


About Steve Stone

Director of Online Operations at World Newsmedia Network
This entry was posted in Advertising and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s