TV adspend remains dominant in Latin America: Zenith

Television will continue to dominate advertising expenditure in Latin America for the foreseeable future, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Television claims 56.8% of the adspend share in 2016, compared with 18.8% for Internet, 11.8% for newspapers, 2.4% for magazines, 4.1% for outdoor/transport, 5.6% for radio, and 0.5% for cinema.

TV adspend will continue its surge, expecting to reach US$19 billion by 2019, up from US$11 billion in 2009. Meanwhile, Internet adspend has surged from US$1 billion in 2009 to a projected US$7 billion in 2019. Newspapers started their deep decline in 2014, from almost US$4 billion in 2014, to a projected US$3 billion in 2019.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

 

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About Steve Stone

Director of Online Operations at World Newsmedia Network
This entry was posted in Advertising, Television and tagged , . Bookmark the permalink.

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