TV adspend remains dominant in Latin America: Zenith

Television will continue to dominate advertising expenditure in Latin America for the foreseeable future, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Television claims 56.8% of the adspend share in 2016, compared with 18.8% for Internet, 11.8% for newspapers, 2.4% for magazines, 4.1% for outdoor/transport, 5.6% for radio, and 0.5% for cinema.

TV adspend will continue its surge, expecting to reach US$19 billion by 2019, up from US$11 billion in 2009. Meanwhile, Internet adspend has surged from US$1 billion in 2009 to a projected US$7 billion in 2019. Newspapers started their deep decline in 2014, from almost US$4 billion in 2014, to a projected US$3 billion in 2019.

For more advertising spend and other digital media performance trends, go to



About Steve Stone

Director of Online Operations at World Newsmedia Network
This entry was posted in Advertising, Television and tagged , . Bookmark the permalink.

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