2017 marks the year internet takes over television in adspend

Reflecting a global trend, 2017 marks the year Internet overtakes television as the leading recipient of advertising expenditure in the United States, which garners the largest adspend in the world, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Television adspend remains steady for the foreseeable future at about US$70 billion, while newspapers will continue their decline, and are surpassed by radio adspend this year.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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About Steve Stone

Director of Online Operations at World Newsmedia Network
This entry was posted in Advertising and tagged , , , . Bookmark the permalink.

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