Argentina adspend trends stabilise after economic crisis: Zenith

Argentina was the ninth fastest adspend country in the world from 2006 to 2016, having grown 228.6% during those 10 years, following an economic crisis, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

TV and the Internet continue to be the two leading adspend recipients, garnering 41% and 28.6% of the total adspend in 2016, respectively. Internet adspend overtook newspaper adspend  in 2016.

Part of the economic recovery was the effect on adspend. In 2015, adspend grew 32% in U.S. dollar terms, causing a dramatic spike in adspend. Ad volumes increased by 14%, mostly because of high spending on local and national elections, according to Zenith.  Meanwhile, media prices rose by 40%. Since then, media spend has stablilised, and is growing modestly for the foreseeable future.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

Advertisements

About Steve Stone

Director of Online Operations at World Newsmedia Network
This entry was posted in Advertising and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s