TV, newspaper dominate in adspend in Chile: Zenith

Advertising expenditure is expected to grow by 2.1% from 2016 to 2017, with further growth of about 3% a year until 2019.

Like the rest of Latin America, television is the primary medium in Chile, However, it has one of the lowest adspend shares in the region – 43.4% in 2016.  Unlike most of the rest of the world, newspapers have proven resilient in Chile, representing the second largest share of media (22.3%) behind TV. However, Internet adspend is expected to surpass newspaper adspend in 2018, as digital has been enjoying double-digit growth, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.


For more advertising spend and other digital media performance trends, go to


About Steve Stone

Director of Online Operations at World Newsmedia Network
This entry was posted in newspapers, Television and tagged , . Bookmark the permalink.

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