TV, newspaper dominate in adspend in Chile: Zenith

Advertising expenditure is expected to grow by 2.1% from 2016 to 2017, with further growth of about 3% a year until 2019.

Like the rest of Latin America, television is the primary medium in Chile, However, it has one of the lowest adspend shares in the region – 43.4% in 2016.  Unlike most of the rest of the world, newspapers have proven resilient in Chile, representing the second largest share of media (22.3%) behind TV. However, Internet adspend is expected to surpass newspaper adspend in 2018, as digital has been enjoying double-digit growth, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

 

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

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About Steve Stone

Director of Online Operations at World Newsmedia Network
This entry was posted in newspapers, Television and tagged , . Bookmark the permalink.

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