Mexico, which has one of the strongest advertising economies in Latin America, behind Brazil and on par with Argentina, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.
Mexico is tracking as the 17th largest adspend economy in the world in both 2006 and projected in 2019, with US$2.8 billion in adspend in 2006 and US$5.9 billion in 2019 from major media spend. In 2016, Argentina edges Mexico in the ranking, but Mexico is poised to surpass Argentina in 2019, Zenith predicts.
Television adspend leads the way, with an estimated US$3.3 billion in 2019, followed by Internet adspend, with a projected US$1.3 billion in adspend in 2019.
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