Germany ranks fifth in global adspend list: Zenith

Germany is considered the fifth largest advertising economy in the world, both in 2016 and projected for 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Total adspend rose by 3.1% in 2016, and we forecast 2% to 3% annual growth to 2019, according to Zenith. The Internet continues to gain market share, mainly at the expense of magazines and particularly newspapers, accounting for 31.5% of total adspend in 2016, up from 30.1% in 2015. Internet advertising is predicted to account for 36.4% of total adspend in 2019.


For more advertising spend and other digital media performance trends, go to


About Steve Stone

Director of Online Operations at World Newsmedia Network
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