Spain: Fast-growing adspend driven by TV, Internet

Spain is expected to be the tenth largest contributors to adspend growth in the world from 2016 to 2019, after the United States, China, Indonesia, United Kingdom, India, Japan, Philippines, Russia and Germany, adding US$1.1 billion into the world’s advertising economy, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

The growth comes on the heels of a devastating economic crisis in the past decade, along with other southern European countries. Spain is expected to have the second strongest adspend growth in Europe, projected to grow 6% from 2016 to 2019.

In 2016, adspend in traditional media increased 4.3%. Television garners the lion’s share of adspend, with 40.5 of adspend in 2016, while digital spend is up 12% in 2016. All media are performing well except for newspapers and magazines, which have dropped by 6.6% and 1.3%, respectively, in 2016.

For more advertising spend and other digital media performance trends, go to


About Steve Stone

Director of Online Operations at World Newsmedia Network
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