Hungary political undercurrent stunting adspend growth

Hungary has struggled with political and press freedom roadblocks to growth in media, stunting revenue growth of TV, Internet and other media. Currently there is no nationwide radio commercial radio station in Hungary, as the government refused to reissue a license to its only station, Class FM, in November 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

In 2017, Internet and TV are the biggest draws for advertising expenditure, each expected to attract less than US$250 million this year, and less than US$300,000 million by 2019. Internet adspend is expected to exceed TV adspend by 2019, according to Zenith.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

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About Steve Stone

Director of Online Operations at World Newsmedia Network
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