Author Archives: Martha L Stone

Asia-Pacific Countries Partake The Most in Online Shopping

China, India and the United Kingdom lead the way in the percentage of online shoppers among Internet users, according to GlobalWebIndex’s “Commerce” report, published in 2016. Eight-nine percent of Internet users from China purchased a product online last month, followed … Continue reading

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In One Month 37 Percent of Online Users Sold a Product Online

Online shopping is more popular in some regions than others. Internet users from Asia Pacific and North America are most likely to purchase a product online, with 85% and 81% of the users saying they purchased a product online last … Continue reading

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86% of Online Product Purchasers are 25-34 Year Olds

Internet users who went to online retail sites or bought a product or service online is growing over time. The most popular online behaviour is visiting an online retail site like Amazon or an online store in the past month … Continue reading

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Millennials Use Social Networks 36% of the Time for Product Research

  Online shoppers skew young and affluent, according to GlobalWebIndex’s “Commerce” report, published in 2016. The most conspicuous online shoppers are those 25 to 34 years old, 86% whom say they shopped online last month. Following the young adults are … Continue reading

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Study Shows 81% of Millennials Have Bought a Product Using a Computer, Phone or Tablet

Millennials use a variety of research channels to find the products and services they want to buy. According to GlobalWebIndex’s “Millennials” report, published in late 2016, the group uses search engines most as their tool to research products and services  … Continue reading

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Why All the Research on Milliennials?

Millennials are some of the most prolific online purchasers, with eight in ten buying a product online last month, according to GlobalWebIndex’s “Millennials” report, published in late 2016. Millennials purchase goods and services online mostly on PCs and laptops (73%), … Continue reading

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Across Top 3 Messaging Apps, Sending Messages is Most Used… Even Snapchat

Messaging app usage patterns very among Millennial Internet users around the world, as different messaging apps have unique features. The most popular activities on Facebook Messenger last month were sending a message (88%), followed by sending a photo (52%) sending … Continue reading

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WhatsApp Still Leads in Messaging App Frequency of Use Over Facebook and Snapchat

WhatsApp trumps Facebook Messenger for both usage frequency scores and activity engagement rates, according to GlobalWebIndex’s Millennial report in late 2016. 59% of Millennial Internet users say they use WhatsApp more than once a day, while only 37% of them … Continue reading

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THIS WEEK: Big Data For Media Week

Follow us on Facebook, Twitter and Instagram for highlights and coverage of the fifth annual Big Data for Media Week!  Product development and innovations in Artificial Intelligence are the themes of the fifth annual Big Data for Media Week events … Continue reading

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Facebook Messenger Takes Lead Over WhatsApp for Favorite Millennial Messaging App

  Facebook owns both Facebook Messenger and WhatsApp, the top two messaging apps in the world. While Messenger is the most popular overall, according to GlobalWebIndex’s Millennial report in late 2016. GWI asked Millennial Internet users who have used specific … Continue reading

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