Author Archives: Steve Stone

About Steve Stone

Director of Online Operations at World Newsmedia Network

Mexico to take No. 2 adspend rank in Latin America by 2019: Zenith

Mexico, which has one of the strongest advertising economies in Latin America, behind Brazil and on par with Argentina, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Mexico is tracking as the 17th largest adspend economy in the … Continue reading

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Slowing GDP and rising inflation have negatively impacted adspend in Columbia

The inflation rate was about 5.6% in 2016, and is forecast to be 4.3% this year. After economic and political turmoil earlier in the decade, Columbia saw two consecutive years of strong growth: 33% adspend growth from 2013 to 2014, … Continue reading

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TV, newspaper dominate in adspend in Chile: Zenith

Advertising expenditure is expected to grow by 2.1% from 2016 to 2017, with further growth of about 3% a year until 2019. Like the rest of Latin America, television is the primary medium in Chile, However, it has one of … Continue reading

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LESS THAN A MONTH TO GO: Big Data Media for Week 2017

Join us! 4 Data & AI for Media events in 5 days  Beijing study tour; Hong Kong field trip, conference & awards gala   Tencent, TouTiao, JD.com, Founder, Accenture: Learn from most advanced AI-driven companies in China Top speakers for … Continue reading

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Economic, political conditions impact adspend in Brazil: Zenith

While Latin America is dominated by television adspend growth, economic challenges have driven Brazillian adspend to decrease since 2014 to 2009 levels. Similarly, while Internet adspend is increasing in double digits nearly everywhere in the world, Brazil’s Internet adspend has … Continue reading

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Argentina adspend trends stabilise after economic crisis: Zenith

Argentina was the ninth fastest adspend country in the world from 2006 to 2016, having grown 228.6% during those 10 years, following an economic crisis, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. TV and the Internet continue … Continue reading

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2017 marks the year internet takes over television in adspend

Reflecting a global trend, 2017 marks the year Internet overtakes television as the leading recipient of advertising expenditure in the United States, which garners the largest adspend in the world, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. … Continue reading

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Internet adspend surpasses all global adspend in 2017: Zenith

2017 marks the year Internet overtakes television as the leading recipient of advertising expenditure across the globe, accounting for 36.9% of total adspend, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. By 2019, Zenith predicts Internet adspend to … Continue reading

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TV adspend remains dominant in Latin America: Zenith

Television will continue to dominate advertising expenditure in Latin America for the foreseeable future, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Television claims 56.8% of the adspend share in 2016, compared with 18.8% for Internet, 11.8% for … Continue reading

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Middle East & Africa adspend balanced, but declining: Zenith

Internet advertising is surging, but traditional media adspend is dropping precipitously in the Middle East & Africa, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. The drop in oil prices in 2014 and political turmoil have had a … Continue reading

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