Category Archives: Television

TV adspend remains dominant in Latin America: Zenith

Television will continue to dominate advertising expenditure in Latin America for the foreseeable future, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Television claims 56.8% of the adspend share in 2016, compared with 18.8% for Internet, 11.8% for … Continue reading

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News Corp to buy 40% of YES Network

Media giant News Corp is reported to be buying a 40 percent stake in the YES Network, a regional group of stations partly owned by the New York Yankees baseball team.The deal means an increase in the cost of cable, … Continue reading

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Pew: Younger Americans increasingly switching from TV to online for news

Television news has maintained its audience even as digital news gained ground and print audiences declined; however, it may not be safe anymore.It looks like TV is losing out to the Internet when it comes to young Americans, the latest … Continue reading

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Just published: Global Digital Media Trendbook 2012

Digital media around the world are an unstoppable force, both in burgeoning usage patterns and steeply rising revenues. The Global Digital Media Trendbook, in its seventh year, captures the trends in revenue and usage patterns for a variety of digital … Continue reading

Posted in Advertising, broadcasting, e-reader, Magazines, newspapers, print, Radio, Research, Tablets, Television, trends | 1 Comment

A new hacking scandal for News Corp or ‘lies and libels’?

News Corp has caught a new wave of media attention focusing on its fierce competitive behaviour, which has caused massive damage for its TV competitors. NDS, News Corp’s pay-TV smartcard security unit, a London-based company that specialises in satellite television … Continue reading

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BSkyB buys stake in social media platform

BSkyB wants to be a bigger part of its viewers’ use of Facebook and Twitter as they watch TV. The UK broadcaster has bought a 10 percent stake in an app that “combines social networking, live programme information and real-time … Continue reading

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Growth of online TV viewing slows in UK, mobile rises

Online TV viewing in the UK is growing in a slower pace, according to a new study by Barb, Media Guardian reported. The biannual study of about 4,000 viewers showed that almost 15 percent watched TV on a PC, laptop … Continue reading

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China’s state TV pursuing international audience

China’s state broadcaster is expanding, increasing its overseas staff by fivefold by the end of 2012, and almost tenfold by 2016, MediaGuardian reported today. China Central Television is going after an international audience, especially in the United States and Africa, … Continue reading

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Study: Too much TV associated with shorter lifespan

People who watch an average of six hours a day of television live an average of almost five years less than people who do not watch any TV, research from Australia has found, USA Today reported. For every hour of … Continue reading

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Tech-makers to create 3D standard

Panasonic, Samsung, Sony and developer XPAND 3D have come together with the goal of developing a standard for consumer 3D glasses, so that one pair of glasses can be used across devices, The Australian reported today. Because there currently is … Continue reading

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