Category Archives: Uncategorized

Hungary political undercurrent stunting adspend growth

Hungary has struggled with political and press freedom roadblocks to growth in media, stunting revenue growth of TV, Internet and other media. Currently there is no nationwide radio commercial radio station in Hungary, as the government refused to reissue a … Continue reading

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Russia is No. 8 top global adspend contributor: Zenith

Russia is expected to rank No. 8 in the world for advertising expenditure from 2016 to 2019, contributing US$1.8 billion, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Zenith predicts Russia will maintain an annual adspend growth of … Continue reading

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Internet adspend drives growth in Poland: Zenith

Adspend in Poland is expected t increase 2.5% from 2016 to 2017, driven mostly by the rise in Internet adspend, which is expected to grow 11.8%, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Meanwhile, the most popular … Continue reading

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UK ranks fourth in global adspend: Zenith

The United Kingdom is the fourth largest adspend country in the world behind US, China, and Japan, with US$26.1 billion in adspend in 2016, and an expected US$29.1 billion in 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March … Continue reading

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Sweden is fastest growing ad economy in Europe: Zenith

Despite being a country of only 9 million people, Sweden has the distinction of having the fastest growing advertising economy in Europe, and one of the world’s strongest Internet advertising economies. Sweden’s adspend is expected to grow 7 percent from … Continue reading

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Modest gains bump down the Netherlands on list of global adspend leaders: Zenith

The Netherlands was the 20th largest advertising economy in the world, with US$4.7 billion in adspend in 2016, compared to the 13th largest advertising economy in 2006, with US$4.6 billion in adspend, according to Zenith’s Advertising Expenditure Forecasts, published in … Continue reading

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Germany ranks fifth in global adspend list: Zenith

Germany is considered the fifth largest advertising economy in the world, both in 2016 and projected for 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Total adspend rose by 3.1% in 2016, and we forecast 2% to … Continue reading

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Mexico to take No. 2 adspend rank in Latin America by 2019: Zenith

Mexico, which has one of the strongest advertising economies in Latin America, behind Brazil and on par with Argentina, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Mexico is tracking as the 17th largest adspend economy in the … Continue reading

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Slowing GDP and rising inflation have negatively impacted adspend in Columbia

The inflation rate was about 5.6% in 2016, and is forecast to be 4.3% this year. After economic and political turmoil earlier in the decade, Columbia saw two consecutive years of strong growth: 33% adspend growth from 2013 to 2014, … Continue reading

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LESS THAN A MONTH TO GO: Big Data Media for Week 2017

Join us! 4 Data & AI for Media events in 5 days  Beijing study tour; Hong Kong field trip, conference & awards gala   Tencent, TouTiao, JD.com, Founder, Accenture: Learn from most advanced AI-driven companies in China Top speakers for … Continue reading

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