Instagram
has officially announced its latest Pride
Month features, with some
new creative and useful tools to assist support the LGBTQ community.
First off, Instagram is adding some colorful tools to highlight Pride-related
content.
As explained by Instagram:
“No
matter how you
celebrate Pride, you can do it colorfully across
Instagram. Together with GLAAD,
we’ve identified prominent and popular hashtags – such as #lgbtq, #bornperfect, #equalitymatters,
#accelerateacceptance, or #pride2019 – t hat the LGBTQ+ community uses to share
and connect with each other. When you use these hashtags in
Feed this month, they will be
displayed in a rainbow
gradient. New this Pride, when you use
these hashtags in Stories, your story ring will turn rainbow whereas the picture or video is live for 24 hours.”
The new color additions were actually noticed by reverse engineering expert Jane Manchun Wong late last month, and supply some interesting considerations for Stories
color-coding beyond Pride.
Instagram could begin to add in more color choices for various functions and events
– there are already green Stories
rings for friend-only content, and now rainbow,
event-themed updates. There would be some limits on how far this could extend, however it’s fascinating to consider how such practicality could possibly be used for
future tie-ins.
In addition to this, Instagram is
also adding in more gender
listing options for
users.
“We’re updating the gender selection options in
Profile to be more inclusive and reflective of how folks self-identify nowadays.”
And off-platform, Instagram is additionally hosting a series
of art installations which aim to highlight “Lesser-known
historic LGBTQ+ pioneers, places, and movements that have paved the way for the queer community and the next generation continuing to make waves.”
Instagram’s new Pride features will go live from this week – meanwhile,
on Facebook, The Social Network is currently
highlighting Pride-themed backgrounds for your updates.