Instagram and Facebook add new features for #PrideMonth.

Instagram has officially announced its latest Pride Month features, with some new creative and useful tools to assist support the LGBTQ community.
First off, Instagram is adding some colorful tools to highlight Pride-related content.
As explained by Instagram:

“No matter how you celebrate Pride, you can do it colorfully across Instagram. Together with GLAAD, we’ve identified prominent and popular hashtags – such as #lgbtq, #bornperfect, #equalitymatters, #accelerateacceptance, or #pride2019 – t hat the LGBTQ+ community uses to share and connect with each other. When you use these hashtags in Feed this month, they will be displayed in a rainbow gradient. New this Pride, when you use these hashtags in Stories, your story ring will turn rainbow whereas the picture or video is live for 24 hours.”

The new color additions were actually noticed by reverse engineering expert Jane Manchun Wong late last month, and supply some interesting considerations for Stories color-coding beyond Pride.

Instagram could begin to add in more color choices for various functions and events – there are already green Stories rings for friend-only content, and now rainbow, event-themed updates. There would be some limits on how far this could extend, however it’s fascinating to consider how such practicality could possibly be used for future tie-ins.
In addition to this, Instagram is also adding in more gender listing options for users.

“We’re updating the gender selection options in Profile to be more inclusive and reflective of how folks self-identify nowadays.”
And off-platform, Instagram is additionally hosting a series of art installations which aim to highlight “Lesser-known historic LGBTQ+ pioneers, places, and movements that have paved the way for the queer community and the next generation continuing to make waves.”
Instagram’s new Pride features will go live from this week – meanwhile, on Facebook, The Social Network is currently highlighting Pride-themed backgrounds for your updates.

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