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Israel’s economy grew at the fastest rate in three years from 2015 to 2016 and is expected to continue for the foreseeable future, driving Internet advertising expenditure to double from 2014 to 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

TV continues to be the leading medium this year, but will be surpassed by Internet adspend by 2019, Zenith predicted. Internet’s ad share was 29.6% in 2016, up from

26.6% in 2015. Internet will represent more than 40% in 2019, Zenith predicted. Radio is stable, but print spend is falling as readership continues to decline.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

Despite a sluggish economy, Taiwan is expected to grow its Internet advertising expenditure, which recently surpassed television adspend and continues to surge.

All adspend, excluding Internet, dropped 11.6% from 2015 to 2016, as a reflection of the slow economy.  Print and out-of-home asdpend declined by almost 20%, while TV spend dropped 6.5%, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

For more advertisig spend and other digital media performance trends, go to www.NewsBizBlog.org

South Korea the 7^th largest advertising economy in the world for 2016, and is projected to remain in the 7^th spot for 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

This year, Internet advertising expenditure in South Korea is expected to surpass television advertising at about US$4.5 billion, and will surge ahead for the foreseeable future. Meanwhile, the next largest advertising medium, newspapers, declined precipitously in 2014, and has plateaued at about US$2 billion from now until the end of the forecast period, 2019.

Adspend in South Korea grew 1.7% from 2015 and 2016, and is expected to grow 2.5% from 2016 to 2017. Adspend growth came in at 1.7% in 2016, and further growth of 2.5% is forecast for this year, according to Zenith.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

Singapore’s 2016 advertising expenditure decreased 5.9% from 2015 to 2016, or $158 million Singapore dollars. Excluding digital, adspend dropped 7.4%,

Magazine adspend dropped 15%; Newspapers, 7.4%, TV, 5.1%; and radio, 0.9%, according to Zenith.

The adspend is expected to remain stable for 2017.  Total advertising expenditure is projected to reach $2.5 billion in Singapore currency this year and the market is expected to remain tepid before rebounding slightly in 2018. Growth in internet digital spend is projected to be about 10%,  Digital video providers like Netflix are entering the market to challenge free-to-air broadcaster Mediacorp and pay-TV providers Starhub and Singtel, according to Zenith.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

The Philippines is the No. 7 top contributor of adspend in the world, with a projected US$2.2 billion new revenue contribution from 2016 to 2019,  according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

The country also is the third highest growth country at 63.7% growth rate from 2016 to 2019, contributing millions of new revenue into the advertising economy.

Advertising expenditure grew 29% from 2015 to 2016, and is expected to grow 20% from 2016 to 2017. Internet advertising accounted for about 11% of all advertising expenditure in the Philippines in 2016, which represents a doubling of its market share in just two years. By 2019, Zenith forecasts the internet’s market share will be 20%. Meanwhile, market leader television continues it strong showing, expected to quadruple to about US$3.6 billion from 2009 to 2019.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

From 2016 to 2019, Indonesia will be third fastest growing ad economy. No. 1 United States is expected to contribute in new ad dollars US$20.6 billion, or 28%; while No. 2 China is projected to contribute US$17.9 billion, or 24% in new revenue, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Internet is the fastest growing advertising medium, driven primarily by the rise of mobile advertising. Internet adspend grew 81% from 2015 to 2016. Zenith forecasts a 50% growth between 2016 and 2017. Internet advertising is projected to surpass advertising in the next five years.

Indonesia is projected to contribute US$3.2 billion in new advertising dollars, or about 4%, during the next three years. Indonesia is expected to join the Top 10 list of biggest advertising economies in 2019 in the No. 10 spot, garnering an estimated US$10.7 billion in overall adspend, compared to No. 1 Untied States, fetching an estimated US$211.5 billion in adspend. Indonesia was the third fastest growing adspend in the world with a 27.8% growth rate between 2015 and 2016, and is expected to be the fifth fastest growth rate between 2016 and 2019, with a 3-year growth of 41.7%.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org