Introducing THE BIGGIES Awards at the Big Data for Media Week in Hong Kong

BIGGIES Awards competition open!

The BIGGIES will be awarded to data practitioners from newspapers, magazines, websites, advertising and marketing agencies, news outlets, and media companies in general that produce Big Data and Artificial Intelligence projects, campaigns, products, and/or strategies in Asia-Pacific.

Big Data for Media is seeking “BIGGIES” Award entries from the Asia-Pacific region in English and Chinese.

Enter at hongkong.bigdatamedia.org/biggies-awards

Deadline for entries is 8 September. The competition is open to companies in Asia-Pacific.
 


Join us for the world’s most comprehensive and inspirational Big Data and Artificial Intelligence conference, study tour and analytics master class for media and advertising companies. The sixth annual BDFM events from 4-8 December in Hong Kong and Beijing are meant to inspire media and advertising executives and data practitioners with strategies and best practices. >>Visit the website!

 

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Internet advertising surges ahead of TV advertising in 2017, fueled by mobile

Internet advertising, including desktop and mobile, will overtake television as the No. 1 adspend recipient in 2017, and is projected to grow 11 percent each year between 2016 and 2019. Internet advertising is projected to garner 41.7% of global adspend by 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Internet advertising will surge at the expense of nearly every other media from 2016 to 2019. Zenith predicts that television adspend will drop from 35.5% to 32.5%; newspapers from 10.9% to 8.3%; magazines from 5.8% to 4.4%; radio from 6.4% to 5.8%; and outdoor from 6.7% to 6.4%, according to Zenith.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

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Big Data for Media Week-Asia Pacific Debut! HK Conference, Analytics Seminar, Beijing AI Study Tour

Visit WNMN’s Big Data Media website for information here: hongkong.bigdatamedia.org

World Newsmedia Network, Thomson Reuters and South China Morning Post are proud to introduce the sixth Big Data for Media Week events are coming to Hong Kong and Beijing from 4-8 December. Registration has opened for the AI Study Tour in Beijing, Audience Analytics Master Class in Kowloon, and the sixth Big Data for Media conference in Hong Kong. The events focus on strategies and best practices in AI and Big Data for Media and Advertising companies. See the programmes here

 

 

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Internet display surpasses paid search as No. 1 ad category: Zenith

2017 is the first time Internet display advertising has surpassed paid search in global advertising expenditure, according to Zenith’s first-quarter 2017 advertising predictions. Display advertising on the Internet is forecast to grow 15% annually from 2016 to 2019. Display includes banners, online video and social media, driven largely by programmatic advertising, which automatically delivers targeting to audiences and individuals.

 

Online video is expected to grow 17% per year, while social media advertising is projected to grow 20% during the same time period. Meanwhile, the longtime frontrunner of Internet adspend, paid search, as well as a small but significant category, classifieds, are expected to grow 9 percent per year each between 2016 and 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

 

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

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United States, China lead in adspend growth, 2016-2019

The United States will grow their advertising expenditure by US$20.6 billion from 2016 to 2019, while China will come in second, contributing almost US$18 billion during the same period, Zenith predicts. In total, global advertising spend is expected to increase US$74 billion, with the US contributing 28% and China contributing 24% of the total.

 

Other major contributors to global adspend are Indonesia, $3.5 billion; United Kingdom, $3 billion; India, $2.8 billion; Japan, $2.3 billion; Philippines, $2.2 billion; Russia, $1.8 billion; Germany, $1.7 billion; Spain, $1.1 billion, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

 

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

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Adspend growth strong in Eastern Europe, Asia: Zenith

Advertising expenditure has growth 8.9% in Eastern Europe and Central Asia, and 8.4 percent in “fast-track” Asia, according to Zenith’s first quarter 2017 adspend forecasts, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Eastern European countries such as Russia and Turkey have recovered quickly from the 2009 economic downturn, while Central Asian countries such as Azerbaijan and Kazakhstan have behaved similarly. Fast-track Asia, which includes China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam, have been growing their advertising economies rapidly, according to Zenith.

Meanwhile, the drop in oil prices in 2014 and political turmoil have had a major impact on the Middle East and Northern Africa region’s economies, which in turn has forced advertisers to cut back on adspend. This accounts for Zenith’s projection of a 9% drop in adspend between 2016 and 2017, following a 10.1% decline from 2015 to 2016. Zenith predicts MENA adspend to drop another 3.2% in 2018 and 1.1% in 2019.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

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Millennial Time Spent on Mobile Internet Gradually Increasing

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Smartphones have surpassed PC/laptop ownership for Internet access among Millennials. Eighty-seven percent of the Millennial generation around the world, aged 18 to 32, use a smartphone to access the Internet, the majority who report using smartphones to access the Internet three hours per day, up from 2.72 hours in 2014. Meanwhile, 86 percent of the world’s Millennials use PC/laptops, according to the GlobalWebIndex report, published in early 2016. Other popular devices to access Internet include tablet (42%), SmartTV (36%), games console (33%), non-smartphone mobile (25%) and e-reader (18%).

The Millennials report explores the attitudes and behaviours of Millennials online around the world. Millennials, have unique characteristics in the way they access the Internet, on which devices, the amount of time on which devices and which content. The report also chronicles the degree to which Millennials around the world are willing to pay for content, and what they are willing to pay for.The report explores how Millennials as an age group lead the trend of ad-blocking usage. Millennials also lead all age groups in multitasking on

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multiple screens, social networking, messaging app engagement, and buying goods and services online. News Biz Blog will publish a collection of 17 data sets and analysis from the Millennials report, with permission, during the first quarter of 2017. For more information, go to

www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, http://www.NewsBizBlog.org

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Millennial Time Spent on Mobile Internet Gradually Increasing

011717a

Smartphones have surpassed PC/laptop ownership for Internet access among Millennials. Eighty-seven percent of the Millennial generation around the world, aged 18 to 32, use a smartphone to access the Internet, the majority who report using smartphones to access the Internet three hours per day, up from 2.72 hours in 2014. Meanwhile, 86 percent of the world’s Millennials use PC/laptops, according to the GlobalWebIndex report, published in early 2016. Other popular devices to access Internet include tablet (42%), SmartTV (36%), games console (33%), non-smartphone mobile (25%) and e-reader (18%).

The Millennials report explores the attitudes and behaviours of Millennials online around the world. Millennials, have unique characteristics in the way they access the Internet, on which devices, the amount of time on which devices and which content. The report also chronicles the degree to which Millennials around the world are willing to pay for content, and what they are willing to pay for.011717b The report explores how Millennials as an age group lead the trend of ad-blocking usage. Millennials also lead all age groups in multitasking on multiple screens, social networking, messaging app engagement, and buying goods and services online. News Biz Blog will publish a collection of 17 data sets and analysis from the Millennials report, with permission, during the first quarter of 2017. For more information, go to

www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, wwwNewsBizBlog.org

 

 

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Study Shows 81% of Millennials Have Bought a Product Using a Computer, Phone or Tablet

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Millennials use a variety of research channels to find the products and services they want to buy. According to GlobalWebIndex’s “Millennials” report, published in late 2016, the group uses search engines most as their tool to research products and services  (47%), followed by social networks (36%) and product reviews by consumers (33%). Less popular are going directly to product sites (30%), price comparison sits (27%), mobile apps (26%) and video sites (20%).

The Millennials report explores the attitudes and behaviours of Millennials online around the world. Millennials, have unique characteristics in the way they access the Internet, on which devices, the amount of time on which devices and which content. The report also chronicles the degree to which Millennials around the world are willing to pay for content, and what they are willing to pay for.  The report explores how Millennials as an age group lead the trend of ad-blocking usage. Millennials also lead all age groups in multitasking on multiple screens, social networking, messaging app engagement, and buying goods and services online. News Biz Blog will publish a collection of 17 data sets and analysis from the Millennials report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org

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Product Research Impacts High-Value Products Offline

Research of online products tend to be high-value, major purchases, where online research is leading to an offline purchase, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Among the most popular products to be researched, rather than purchased online include cars, travel, laptop, flat screen TV, appliances, insurance, vacations, laptops, tablets, mobile phones, furniture, motorcycles and digital cameras, according to the report.

The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org

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