Tag Archives: ad-blocking

Fifty-Five Percent Use Ad-Blocking Because Ads are Annoying or Irrelevant

Online shoppers have a multitude of reasons for blocking online advertising, according to GlobalWebIndex’s “Commerce” report, published in late 2016. The top reasons for blocking ads, according to online users around the world, include “too many ads that are annoying … Continue reading

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More Than One-Third of Mobile Shoppers Use Ad-Blocking Software

More than one-third (43%) of all mobile online shoppers surveyed around the world have used ad-blocking software, and 34% are interested in doing this in the future, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Only 15% of the … Continue reading

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Ad-Blocking by Millennials May Offer Skewed Influence on 18 to 32 Year Olds

A growing number of Millennials are turning to ad-blocking software around the world, with ad-blocking jumping by almost 10-points in the last quarter of 2016 to 43%, according to GlobalWebIndex’s Millennial report in late 2016. Although the Millennials report that … Continue reading

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