Tag Archives: ad spending

Buzzfeed Reports 80 Percent of its Web Traffic is Driven by Social Media

The days of readers going directly to a news outlet’s home page are over. Most magazine and newspaper publishers are finding that less than 10 percent of their traffic comes directly to their home pages. Meanwhile, the double-digit and triple-digit … Continue reading

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Premium Publisher Sites Advertising Costs Three Times That of Premium Display Ads

Video advertising units are far more valuable to publishers than premium display ads, which fetched an average of $10.87 CPM in Jan. 2014, according to eMarketer. For premium publishers’ sites, such as established newspaper and magazine companies, the average premium … Continue reading

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Online Video Ad Spending in US Will Double in 2018

Online video ad spending in the United States will almost double from US$3.52 billion in 2013 to $6.83 billion in 2018, while mobile video ad spend will surge from $660 million in 2013 to $5.44 billion in 2018, eMarketer forecasts … Continue reading

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China’s Mobile Adspend Increases After Early 2010’s

Total mobile advertising has grown from 84 million RMB (US$13.7 million) in 2009 to 54.54 billion RMB ($8.8 billion) projected for 2017. Mobile advertising is expected to represent half of total desktop Internet adspend, driven mostly by search and display … Continue reading

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Mobile Search Adspend in UK Increases Yearly

Zenith Optimedia projects that mobile display and search adspend will represent more than half of all Internet adspend by 2017 at 5.64 billion GBP (US$8.6 billion). In 2010, mobile advertising represented in tiny fraction of Internet adspend, at less than … Continue reading

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Mexico’s Display Adspend Skyrockets

Mobile display, mobile classified and mobile search advertising expenditure in Mexico tallied to 339 million Mexican pesos ($US24.7 million) in 2010, and is expected to reach 10,441 million pesos ($681 million) in 2017, according to Zenith Optimedia. Despite the steep … Continue reading

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Global mobile data usage growing exponentially: Study

Global mobile data usage is expected to increase 13 fold from 2012 to 2017, a 66 percent compounded annual growth rate. Driving the increase are the exponential growth of sharing and consuming video in particular, and also the burgeoning growth … Continue reading

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