Tag Archives: adspend

Indonesia will be third fastest growing advertising economy: Zenith

From 2016 to 2019, Indonesia will be third fastest growing ad economy. No. 1 United States is expected to contribute in new ad dollars US$20.6 billion, or 28%; while No. 2 China is projected to contribute US$17.9 billion, or 24% … Continue reading

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India becomes 13th largest advertising economy in 2016: Zenith

India contributed US$7.5 billion to the world’s advertising economy, making it the 13th biggest advertising economy in 2016. India is projected to contribute US$10.4 billion in 2019, thereby rising to the 11th largest advertising economy, according to Zenith’s Advertising Expenditure … Continue reading

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Hong Kong Internet Adspend poised to surpass newspapers, TV: Zenith

The host of WNMN’s Big Data for Media Week 2017, Hong Kong, is poised to surpass internet adspend over newspapers and television. To view more on Big Data for Media Week in Hong Kong December 2017, learn more and register … Continue reading

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No. 2 ad economy, China, see surge in Internet adspend: Zenith

Between 2016 and 2019, China’s advertising expenditure will grow from US$80.2 billion to US$98.2 billion, led by Internet advertising, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. China will contribute 24% of global adspend growth from 2016 to … Continue reading

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Australia to become 8th biggest advertising market: Zenith

Australia will become the 8th biggest advertising market in the world by 2019, moving from the No. 9 spot in 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Surging Internet adspend is credited with the growth, from … Continue reading

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Strong GDP a reliable predictor of strong adspend growth: Zenith

Advertising expenditure traditionally has been based on gross domestic product projections for each country. Zenith has pegged International Monetary Fund GDP statistics to project adspend for the foreseeable future. Zenith predicts global adspend to reach US$592 billion by the end … Continue reading

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Mobile Internet adspend expected to surpass desktop adspend this year

Mobile Internet adspend is expected to surpass desktop Internet adspend this year, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. The total amount of Internet adspend is US$250 billion, led by mobile Internet adspend of an estimated US$160 … Continue reading

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Display ads surpass search as No. 1 Internet adspend category: Zenith

Programmatically targeted display ads unseated search ads as No. 1 Internet platform this year, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Display includes banners, online video and social media. Data-driven, programmatic advertising networks automatically deliver targeted ad … Continue reading

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Internet adspend to surge US$250 billion by 2019

The Internet advertising expenditure has enjoyed hockey-stick shaped growth since 2005, at the expense of other media, including television, newspapers and magazines, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Of the predicted US$592 billion adspend for 2019, … Continue reading

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United States, China lead global adspend Top 20 list

  The United States and China continue to take the lion’s share of advertising expenditure from major media, both currently and for the foreseeable future. However, major shifts in adspend trends around the world are rearranging the Top 20 list … Continue reading

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