Tag Archives: Advertising

Premium Publisher Sites Advertising Costs Three Times That of Premium Display Ads

Video advertising units are far more valuable to publishers than premium display ads, which fetched an average of $10.87 CPM in Jan. 2014, according to eMarketer. For premium publishers’ sites, such as established newspaper and magazine companies, the average premium … Continue reading

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Online Video Ad Spending in US Will Double in 2018

Online video ad spending in the United States will almost double from US$3.52 billion in 2013 to $6.83 billion in 2018, while mobile video ad spend will surge from $660 million in 2013 to $5.44 billion in 2018, eMarketer forecasts … Continue reading

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Video and Mobile are Fastest Growing Units Alongside Video Advertising

Video is the fastest growing digital advertising unit, expected to grow at about 24 percent compounded annual growth rate (CAGR) from 2014 to 2018, according to the PricewaterhouseCoopers report “Global entertainment and media outlook 2014 to 2018.” Mobile advertising growth … Continue reading

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Global mobile data usage growing exponentially: Study

Global mobile data usage is expected to increase 13 fold from 2012 to 2017, a 66 percent compounded annual growth rate. Driving the increase are the exponential growth of sharing and consuming video in particular, and also the burgeoning growth … Continue reading

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