Tag Archives: Advertising

2017 marks the year internet takes over television in adspend

Reflecting a global trend, 2017 marks the year Internet overtakes television as the leading recipient of advertising expenditure in the United States, which garners the largest adspend in the world, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. … Continue reading

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Internet adspend surpasses all global adspend in 2017: Zenith

2017 marks the year Internet overtakes television as the leading recipient of advertising expenditure across the globe, accounting for 36.9% of total adspend, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. By 2019, Zenith predicts Internet adspend to … Continue reading

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TV adspend remains dominant in Latin America: Zenith

Television will continue to dominate advertising expenditure in Latin America for the foreseeable future, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Television claims 56.8% of the adspend share in 2016, compared with 18.8% for Internet, 11.8% for … Continue reading

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Middle East & Africa adspend balanced, but declining: Zenith

Internet advertising is surging, but traditional media adspend is dropping precipitously in the Middle East & Africa, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. The drop in oil prices in 2014 and political turmoil have had a … Continue reading

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Internet is leading adspend category in Asia Pacific in 2016

Circa 2016, Internet garners the majority share of adspend in Asia Pacific, with 39.3%, followed by television, 33.9%; newspapers, 10.4%; outdoor/transport, 9.2%; radio, 3.9%; and magazines, 2.5%, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Internet adspend started … Continue reading

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TV adspend dominates media landscape in Central & Eastern Europe: Zenith

Television adspend fetches the lion’s share of adspend in Central & Eastern Europe, with 52.5%, compared to Internet, with 22.9% adspend share in 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Meanwhile, outdoor/transport garners 7.8%; newspapers, 6.1%; … Continue reading

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Internet adspend poised to surpass TV this year in North America: Zenith

With Internet and television adspend neck-and-neck in 2016 in North America, Internet adspend is poised to surpass TV this year, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Zenith projects TV adspend will remain steady at about US$70 … Continue reading

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UAE economy drives failing advertising expenditure: Zenith

United Arab Emirates’ ad market dropped sharply in 2016, due to low oil prices and political uncertainty in the region. Despite adspend growing 4.5% in 2014, the political and economic picture will fuel adspend decline by 3.8% in 2015, and … Continue reading

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TV and radio adspend rally, while newspapers decline in S. Africa: Zenith

South Africa is expected to recover from its economic slump this year, impacting positively on the advertising market. The ad market grew 1.3% from 2015 to 2016, and 2.3% from 2016 to 2017, and another 3% from 2017 to 2018, … Continue reading

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Internet zooms past TV, newspapers for adspend: Zenith

Israel’s economy grew at the fastest rate in three years from 2015 to 2016 and is expected to continue for the foreseeable future, driving Internet advertising expenditure to double from 2014 to 2019, according to Zenith’s Advertising Expenditure Forecasts, published … Continue reading

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