Tag Archives: Advertising

No. 2 ad economy, China, see surge in Internet adspend: Zenith

Between 2016 and 2019, China’s advertising expenditure will grow from US$80.2 billion to US$98.2 billion, led by Internet advertising, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. China will contribute 24% of global adspend growth from 2016 to … Continue reading

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Strong GDP a reliable predictor of strong adspend growth: Zenith

Advertising expenditure traditionally has been based on gross domestic product projections for each country. Zenith has pegged International Monetary Fund GDP statistics to project adspend for the foreseeable future. Zenith predicts global adspend to reach US$592 billion by the end … Continue reading

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United States, China lead global adspend Top 20 list

  The United States and China continue to take the lion’s share of advertising expenditure from major media, both currently and for the foreseeable future. However, major shifts in adspend trends around the world are rearranging the Top 20 list … Continue reading

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Asia Pacific adspend growth at expense of other regions: Zenith

Advertising expenditure growth in Asia Pacific is surging at the expense of many other regions, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. In 2016, Zenith’s reported adspend share were North America, 36.8%; Asia Pacific, 32.1%; Western Europe, … Continue reading

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Mobile Internet adspend growth surges past other media from 2016-2019

Mobile Internet is projected to grow US$81.8 billion from 2016 to 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. When Internet advertising is broken down by device, mobile advertising on smartphones and tablets is the winner by … Continue reading

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Internet advertising surges ahead of TV advertising in 2017, fueled by mobile

Internet advertising, including desktop and mobile, will overtake television as the No. 1 adspend recipient in 2017, and is projected to grow 11 percent each year between 2016 and 2019. Internet advertising is projected to garner 41.7% of global adspend … Continue reading

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Internet display surpasses paid search as No. 1 ad category: Zenith

2017 is the first time Internet display advertising has surpassed paid search in global advertising expenditure, according to Zenith’s first-quarter 2017 advertising predictions. Display advertising on the Internet is forecast to grow 15% annually from 2016 to 2019. Display includes … Continue reading

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United States, China lead in adspend growth, 2016-2019

The United States will grow their advertising expenditure by US$20.6 billion from 2016 to 2019, while China will come in second, contributing almost US$18 billion during the same period, Zenith predicts. In total, global advertising spend is expected to increase … Continue reading

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Premium Publisher Sites Advertising Costs Three Times That of Premium Display Ads

Video advertising units are far more valuable to publishers than premium display ads, which fetched an average of $10.87 CPM in Jan. 2014, according to eMarketer. For premium publishers’ sites, such as established newspaper and magazine companies, the average premium … Continue reading

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Online Video Ad Spending in US Will Double in 2018

Online video ad spending in the United States will almost double from US$3.52 billion in 2013 to $6.83 billion in 2018, while mobile video ad spend will surge from $660 million in 2013 to $5.44 billion in 2018, eMarketer forecasts … Continue reading

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