Tag Archives: Advertising

Russia is No. 8 top global adspend contributor: Zenith

Russia is expected to rank No. 8 in the world for advertising expenditure from 2016 to 2019, contributing US$1.8 billion, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Zenith predicts Russia will maintain an annual adspend growth of … Continue reading

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Internet adspend drives growth in Poland: Zenith

Adspend in Poland is expected t increase 2.5% from 2016 to 2017, driven mostly by the rise in Internet adspend, which is expected to grow 11.8%, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Meanwhile, the most popular … Continue reading

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UK ranks fourth in global adspend: Zenith

The United Kingdom is the fourth largest adspend country in the world behind US, China, and Japan, with US$26.1 billion in adspend in 2016, and an expected US$29.1 billion in 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March … Continue reading

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Economic, political conditions impact adspend in Brazil: Zenith

While Latin America is dominated by television adspend growth, economic challenges have driven Brazillian adspend to decrease since 2014 to 2009 levels. Similarly, while Internet adspend is increasing in double digits nearly everywhere in the world, Brazil’s Internet adspend has … Continue reading

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Argentina adspend trends stabilise after economic crisis: Zenith

Argentina was the ninth fastest adspend country in the world from 2006 to 2016, having grown 228.6% during those 10 years, following an economic crisis, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. TV and the Internet continue … Continue reading

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2017 marks the year internet takes over television in adspend

Reflecting a global trend, 2017 marks the year Internet overtakes television as the leading recipient of advertising expenditure in the United States, which garners the largest adspend in the world, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. … Continue reading

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Internet adspend surpasses all global adspend in 2017: Zenith

2017 marks the year Internet overtakes television as the leading recipient of advertising expenditure across the globe, accounting for 36.9% of total adspend, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. By 2019, Zenith predicts Internet adspend to … Continue reading

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TV adspend remains dominant in Latin America: Zenith

Television will continue to dominate advertising expenditure in Latin America for the foreseeable future, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Television claims 56.8% of the adspend share in 2016, compared with 18.8% for Internet, 11.8% for … Continue reading

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Middle East & Africa adspend balanced, but declining: Zenith

Internet advertising is surging, but traditional media adspend is dropping precipitously in the Middle East & Africa, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. The drop in oil prices in 2014 and political turmoil have had a … Continue reading

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Internet is leading adspend category in Asia Pacific in 2016

Circa 2016, Internet garners the majority share of adspend in Asia Pacific, with 39.3%, followed by television, 33.9%; newspapers, 10.4%; outdoor/transport, 9.2%; radio, 3.9%; and magazines, 2.5%, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Internet adspend started … Continue reading

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