Tag Archives: Advertising

TV adspend dominates media landscape in Central & Eastern Europe: Zenith

Television adspend fetches the lion’s share of adspend in Central & Eastern Europe, with 52.5%, compared to Internet, with 22.9% adspend share in 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Meanwhile, outdoor/transport garners 7.8%; newspapers, 6.1%; … Continue reading

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Internet adspend poised to surpass TV this year in North America: Zenith

With Internet and television adspend neck-and-neck in 2016 in North America, Internet adspend is poised to surpass TV this year, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Zenith projects TV adspend will remain steady at about US$70 … Continue reading

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UAE economy drives failing advertising expenditure: Zenith

United Arab Emirates’ ad market dropped sharply in 2016, due to low oil prices and political uncertainty in the region. Despite adspend growing 4.5% in 2014, the political and economic picture will fuel adspend decline by 3.8% in 2015, and … Continue reading

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TV and radio adspend rally, while newspapers decline in S. Africa: Zenith

South Africa is expected to recover from its economic slump this year, impacting positively on the advertising market. The ad market grew 1.3% from 2015 to 2016, and 2.3% from 2016 to 2017, and another 3% from 2017 to 2018, … Continue reading

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Internet zooms past TV, newspapers for adspend: Zenith

Israel’s economy grew at the fastest rate in three years from 2015 to 2016 and is expected to continue for the foreseeable future, driving Internet advertising expenditure to double from 2014 to 2019, according to Zenith’s Advertising Expenditure Forecasts, published … Continue reading

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Internet surges in Taiwan despite slow economy: Zenith

Despite a sluggish economy, Taiwan is expected to grow its Internet advertising expenditure, which recently surpassed television adspend and continues to surge. All adspend, excluding Internet, dropped 11.6% from 2015 to 2016, as a reflection of the slow economy.  Print … Continue reading

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South Korea is world’s 7th largest advertising economy: Zenith

South Korea the 7th largest advertising economy in the world for 2016, and is projected to remain in the 7th spot for 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. This year, Internet advertising expenditure in South … Continue reading

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Digital adspend up, traditional advertising decline: Zenith

Singapore’s 2016 advertising expenditure decreased 5.9% from 2015 to 2016, or $158 million Singapore dollars. Excluding digital, adspend dropped 7.4%, Magazine adspend dropped 15%; Newspapers, 7.4%, TV, 5.1%; and radio, 0.9%, according to Zenith. The adspend is expected to remain … Continue reading

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Philippines is fast growing and top 7th adspend contributor: Zenith

The Philippines is the No. 7 top contributor of adspend in the world, with a projected US$2.2 billion new revenue contribution from 2016 to 2019,  according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. The country also is the … Continue reading

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Adspend in Malaysia favors newspapers, TV and Internet: Zenith

Newspapers, broadcast and Internet advertising expenditure is converging and is projected to intersect in the coming years, according to trajectories published in Zenith’s Advertising Expenditure Forecasts, in March 2017. Malaysian government-monitored media experienced its share of ups and downs in … Continue reading

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