Tag Archives: digital advertising

United States, China lead global adspend Top 20 list

  The United States and China continue to take the lion’s share of advertising expenditure from major media, both currently and for the foreseeable future. However, major shifts in adspend trends around the world are rearranging the Top 20 list … Continue reading

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Ad-Blocking by Millennials May Offer Skewed Influence on 18 to 32 Year Olds

A growing number of Millennials are turning to ad-blocking software around the world, with ad-blocking jumping by almost 10-points in the last quarter of 2016 to 43%, according to GlobalWebIndex’s Millennial report in late 2016. Although the Millennials report that … Continue reading

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Global mobile data usage growing exponentially: Study

Global mobile data usage is expected to increase 13 fold from 2012 to 2017, a 66 percent compounded annual growth rate. Driving the increase are the exponential growth of sharing and consuming video in particular, and also the burgeoning growth … Continue reading

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