Tag Archives: Digital content

Millennials consume lion’s share of digital media: Study

According to a comScore study, Millennials account for a disproportionate share of digital media use compared to their older counterparts. Millennials spent 64 percent more time than their Baby Boomer parents on digital media in 2013; 96 hours per month … Continue reading

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Different age groups gravitate to different types of video: U.S. study

Different age groups are interested in different genres of video, according to Pew’s “2013 Digital Video Survey.” Those 18-to 29-years-old prefer comedy or humorous, 74 percent, followed by music, 73 percent; how-to, 70 percent; educational, 63 percent; and news, 48 … Continue reading

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United Kingdom digital media usage leveling off

The United Kingdom is one of the most highly penetrated connected-device markets in the world.  However, unlike developing world markets, the UK is poised to slow down its penetration of tablet and smartphone in 2015, while the number of PC … Continue reading

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Facebook leads as top social media site for news: Study

The top social media site for news is Facebook, followed by YouTube, Twitter, Google+ and WhatsApp, according to Reuters Institute Digital News Report 2014, based on ten countries surveyed.  Google and YouTube are by far the frontrunners, with 60 percent … Continue reading

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Global mobile data usage growing exponentially: Study

Global mobile data usage is expected to increase 13 fold from 2012 to 2017, a 66 percent compounded annual growth rate. Driving the increase are the exponential growth of sharing and consuming video in particular, and also the burgeoning growth … Continue reading

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