Tag Archives: Display advertising

Display ads surpass search as No. 1 Internet adspend category: Zenith

Programmatically targeted display ads unseated search ads as No. 1 Internet platform this year, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Display includes banners, online video and social media. Data-driven, programmatic advertising networks automatically deliver targeted ad … Continue reading

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Internet display surpasses paid search as No. 1 ad category: Zenith

2017 is the first time Internet display advertising has surpassed paid search in global advertising expenditure, according to Zenith’s first-quarter 2017 advertising predictions. Display advertising on the Internet is forecast to grow 15% annually from 2016 to 2019. Display includes … Continue reading

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Global mobile data usage growing exponentially: Study

Global mobile data usage is expected to increase 13 fold from 2012 to 2017, a 66 percent compounded annual growth rate. Driving the increase are the exponential growth of sharing and consuming video in particular, and also the burgeoning growth … Continue reading

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