Tag Archives: Facebook

Facebook, Snapchat, and Instagram Used Equally to Research Products

Social media has become a powerful product research platform, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Almost half of the social media users surveyed worldwide say they use the following channels to find and research products they want … Continue reading

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Across Top 3 Messaging Apps, Sending Messages is Most Used… Even Snapchat

Messaging app usage patterns very among Millennial Internet users around the world, as different messaging apps have unique features. The most popular activities on Facebook Messenger last month were sending a message (88%), followed by sending a photo (52%) sending … Continue reading

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WhatsApp Still Leads in Messaging App Frequency of Use Over Facebook and Snapchat

WhatsApp trumps Facebook Messenger for both usage frequency scores and activity engagement rates, according to GlobalWebIndex’s Millennial report in late 2016. 59% of Millennial Internet users say they use WhatsApp more than once a day, while only 37% of them … Continue reading

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Facebook Messenger Takes Lead Over WhatsApp for Favorite Millennial Messaging App

  Facebook owns both Facebook Messenger and WhatsApp, the top two messaging apps in the world. While Messenger is the most popular overall, according to GlobalWebIndex’s Millennial report in late 2016. GWI asked Millennial Internet users who have used specific … Continue reading

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Facebook Video Proving To Be One of the Most Used Features for Millennials

Among Millennials who use Facebook around the world, the most popular activities in the last month include clicking the like button (65%), watching a video (54%) and messaging a friend (51%), according to GlobalWebIndex’s Millennial report in late 2016. Reading … Continue reading

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Facebook Trumps All Other Social Media Usage Frequency

Facebook frequency of visits far exceeds its closest rivals, YouTube, Instagram and Twitter, according to GlobalWebIndex’s Millennial report in late 2016. 53% of Facebook’s Millennial users say they visit more than once a day, while 36% visit YouTube, 33% visit … Continue reading

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Youtube Surpasses Facebook in Visitation but Still Leads in Membership

Millennials are prolific social media users, with almost all of the generational group online around the world members of seven different networks and actively use about four of them. Facebook is by far the top social media platform, and Facebook-owned … Continue reading

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Facebook Messenger and WhatsApp Lead all Global Social App Usage

Social messaging apps are hugely popular among Millennials around the world. Facebook Messenger reaches 35 percent 
of Millennials, compared to 32 percent for WhatsApp and 25 percent for Skype. Ten percent or fewer of the world’s Millennials use Viber, WeChat, … Continue reading

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WhatsApp Most Popular Internationally by Percentage of Total Online Users

Social messenger apps, or Chat apps, installed on mobile phones and PCs are one of the fastest growing social media genres, especially among the young. By far the most popular is Facebook Messenger, followed by WeChat and WhatsApp among global … Continue reading

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Study: Spotlight on Facebook

Spotlight on Facebook By far, the most popular activity on Facebook, the world’s most popular social network, is clicking the “like” button on friends’ posts. More than 70 percent of all Facebook users and to a slightly greater degree, teenagers, … Continue reading

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