Tag Archives: global adspend

TV adspend dominates media landscape in Central & Eastern Europe: Zenith

Television adspend fetches the lion’s share of adspend in Central & Eastern Europe, with 52.5%, compared to Internet, with 22.9% adspend share in 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Meanwhile, outdoor/transport garners 7.8%; newspapers, 6.1%; … Continue reading

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Internet adspend poised to surpass TV this year in North America: Zenith

With Internet and television adspend neck-and-neck in 2016 in North America, Internet adspend is poised to surpass TV this year, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Zenith projects TV adspend will remain steady at about US$70 … Continue reading

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United States, China lead global adspend Top 20 list

  The United States and China continue to take the lion’s share of advertising expenditure from major media, both currently and for the foreseeable future. However, major shifts in adspend trends around the world are rearranging the Top 20 list … Continue reading

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