Tag Archives: Instagram

Facebook, Snapchat, and Instagram Used Equally to Research Products

Social media has become a powerful product research platform, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Almost half of the social media users surveyed worldwide say they use the following channels to find and research products they want … Continue reading

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Instagram, Tumblr skew youngest among social media sites: Study

Social media sites have always skewed younger, typically under 25 years old. However, those demographics are changing for some sites. The most age-diverse social sites are Facebook and LinkedIn, followed by Google+, Twitter and YouTube.  Meanwhile, the most age-polarised social … Continue reading

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Large social media sites declining as newer sites surging: Study

According to Global Web Index, In 2013, Facebook’s active usership fell 24 percent. Between Q2 and Q4 2013, the number of active users on Facebook and YouTube dipped 3 percent, and MySpace dropped 12 percent. Meanwhile, Instagram rose by about … Continue reading

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Photo sharing surging on social media: Study

Photo sharing has grown exponentially with the introduction of new multimedia sharing sites like Snapchat and Instagram, and with the surge of sharing behaviours on more established sites like Flickr, Facebook and WhatsApp, according to Mary Meeker’s Internet Trends 2014. … Continue reading

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Global mobile data usage growing exponentially: Study

Global mobile data usage is expected to increase 13 fold from 2012 to 2017, a 66 percent compounded annual growth rate. Driving the increase are the exponential growth of sharing and consuming video in particular, and also the burgeoning growth … Continue reading

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