Tag Archives: Internet advertising

Adspend in Malaysia favors newspapers, TV and Internet: Zenith

Newspapers, broadcast and Internet advertising expenditure is converging and is projected to intersect in the coming years, according to trajectories published in Zenith’s Advertising Expenditure Forecasts, in March 2017. Malaysian government-monitored media experienced its share of ups and downs in … Continue reading

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India becomes 13th largest advertising economy in 2016: Zenith

India contributed US$7.5 billion to the world’s advertising economy, making it the 13th biggest advertising economy in 2016. India is projected to contribute US$10.4 billion in 2019, thereby rising to the 11th largest advertising economy, according to Zenith’s Advertising Expenditure … Continue reading

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No. 2 ad economy, China, see surge in Internet adspend: Zenith

Between 2016 and 2019, China’s advertising expenditure will grow from US$80.2 billion to US$98.2 billion, led by Internet advertising, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. China will contribute 24% of global adspend growth from 2016 to … Continue reading

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Internet adspend to surge US$250 billion by 2019

The Internet advertising expenditure has enjoyed hockey-stick shaped growth since 2005, at the expense of other media, including television, newspapers and magazines, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Of the predicted US$592 billion adspend for 2019, … Continue reading

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Internet advertising surges ahead of TV advertising in 2017, fueled by mobile

Internet advertising, including desktop and mobile, will overtake television as the No. 1 adspend recipient in 2017, and is projected to grow 11 percent each year between 2016 and 2019. Internet advertising is projected to garner 41.7% of global adspend … Continue reading

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