Tag Archives: Internet advertising

India becomes 13th largest advertising economy in 2016: Zenith

India contributed US$7.5 billion to the world’s advertising economy, making it the 13th biggest advertising economy in 2016. India is projected to contribute US$10.4 billion in 2019, thereby rising to the 11th largest advertising economy, according to Zenith’s Advertising Expenditure … Continue reading

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No. 2 ad economy, China, see surge in Internet adspend: Zenith

Between 2016 and 2019, China’s advertising expenditure will grow from US$80.2 billion to US$98.2 billion, led by Internet advertising, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. China will contribute 24% of global adspend growth from 2016 to … Continue reading

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Internet adspend to surge US$250 billion by 2019

The Internet advertising expenditure has enjoyed hockey-stick shaped growth since 2005, at the expense of other media, including television, newspapers and magazines, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Of the predicted US$592 billion adspend for 2019, … Continue reading

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Internet advertising surges ahead of TV advertising in 2017, fueled by mobile

Internet advertising, including desktop and mobile, will overtake television as the No. 1 adspend recipient in 2017, and is projected to grow 11 percent each year between 2016 and 2019. Internet advertising is projected to garner 41.7% of global adspend … Continue reading

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