Tag Archives: Internet

2017 marks the year internet takes over television in adspend

Reflecting a global trend, 2017 marks the year Internet overtakes television as the leading recipient of advertising expenditure in the United States, which garners the largest adspend in the world, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. … Continue reading

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Millennials Deem Mobile Devices Most Important to Access Internet…But Not in the Western World

  Around the world, Millennials favour smartphones and mobile phones (43%) over laptops (31%) and PCs (23%) for Internet access, according to the GlobalWebIndex’s Millennial report in late 2016. However, when analysing usage patterns in each region, Millennials in Asia … Continue reading

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Millennials Populate an Astounding Percentage of Internet Traffic

The Millennial generation, aged 18 to 32, represent the lion’s share of Internet use, from about one-third to about two-thirds, depending on country, according to the GlobalWebIndex report, published in early 2016. By far, the largest Millennial populations online are … Continue reading

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Millenials Claim Staying Touch with Friends is the Main Reason for Using Internet

Some social media networks grew by triple digits from 2013 to 2014, especially among certain age groups, while the most established networks are lost shares of active usage to the upstarts. Tumblr, the multimedia microblogging and social media site, saw … Continue reading

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Tablet usage skews male, affluent and young

Tablet users tend to be male, under 34 years old, and high income. Of tablet Internet users, 59 percent are male, while 57 percent of PC/laptop Internet users are male, according to the GWI study. Almost two-thirds of tablet Internet … Continue reading

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Global mobile data usage growing exponentially: Study

Global mobile data usage is expected to increase 13 fold from 2012 to 2017, a 66 percent compounded annual growth rate. Driving the increase are the exponential growth of sharing and consuming video in particular, and also the burgeoning growth … Continue reading

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