Tag Archives: Millennials

Facebook Video Proving To Be One of the Most Used Features for Millennials

Among Millennials who use Facebook around the world, the most popular activities in the last month include clicking the like button (65%), watching a video (54%) and messaging a friend (51%), according to GlobalWebIndex’s Millennial report in late 2016. Reading … Continue reading

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Facebook Trumps All Other Social Media Usage Frequency

Facebook frequency of visits far exceeds its closest rivals, YouTube, Instagram and Twitter, according to GlobalWebIndex’s Millennial report in late 2016. 53% of Facebook’s Millennial users say they visit more than once a day, while 36% visit YouTube, 33% visit … Continue reading

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Youtube Surpasses Facebook in Visitation but Still Leads in Membership

Millennials are prolific social media users, with almost all of the generational group online around the world members of seven different networks and actively use about four of them. Facebook is by far the top social media platform, and Facebook-owned … Continue reading

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Social Activities is the Highest Use for Millennial’s Second Screen

Millennials continue to be avid linear television watchers, spending an average of two hours per day watching linear TV and more than an hour of online TV. However, they may not be fully engaged, as many Millennials report being distracted … Continue reading

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Ad-Blocking by Millennials May Offer Skewed Influence on 18 to 32 Year Olds

A growing number of Millennials are turning to ad-blocking software around the world, with ad-blocking jumping by almost 10-points in the last quarter of 2016 to 43%, according to GlobalWebIndex’s Millennial report in late 2016. Although the Millennials report that … Continue reading

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Millennials Deem Mobile Devices Most Important to Access Internet…But Not in the Western World

  Around the world, Millennials favour smartphones and mobile phones (43%) over laptops (31%) and PCs (23%) for Internet access, according to the GlobalWebIndex’s Millennial report in late 2016. However, when analysing usage patterns in each region, Millennials in Asia … Continue reading

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Social Networking is Most Active Use for Millennial Mobile Activities

The most popular activities for Millennial Internet users on a mobile phone are visiting or using a social network (78%) and visiting or using a search engine (77%) in the last month, according to GlobalWebIndex’s Millennials report in late 2016. … Continue reading

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Millennial Time Spent on Mobile Internet Gradually Increasing

Smartphones have surpassed PC/laptop ownership for Internet access among Millennials. Eighty-seven percent of the Millennial generation around the world, aged 18 to 32, use a smartphone to access the Internet, the majority who report using smartphones to access the Internet … Continue reading

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Millennial Demographics Could Point to Digital Media Trends

Almost half of the Millennial generation, aged 18 to 32, still live with their parents (45%), while 23 percent live with a partner and 17 percent live alone. Meanwhile, 40 percent of Millennials have a university degree, while 20 percent … Continue reading

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Millennials Populate an Astounding Percentage of Internet Traffic

The Millennial generation, aged 18 to 32, represent the lion’s share of Internet use, from about one-third to about two-thirds, depending on country, according to the GlobalWebIndex report, published in early 2016. By far, the largest Millennial populations online are … Continue reading

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